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  • Writer's pictureAvishay Greenfield Caspi

The New Wave: Contemporary Trends in the Events World

Updated: Oct 4, 2023

As the events and conferences industry springs back to life after the COVID-19 pandemic, and we grapple with fresh challenges, strategic thinking in corporate events has never been more vital. Below, we spotlight 5 pivotal trends that have surfaced both in Israel and globally.

In person and virtual event. Illustration

1. Hybrid Event Experiences: The hybrid event concept, merging virtual elements with live physical meetings, surged during the pandemic. For instance, Apple's WWDC 2020 went completely online but retained the feel of an in-person conference. Organizers need to curate experiences that cater to both on-site attendees and remote participants.

An event hostess dressed with illuminated suit. Illustration

2. Artificial Intelligence Integration: AI is revolutionizing participant experiences. Consider chatbots for instant queries during events, like the ones used in CES 2021, or AI-driven data analysis to gauge attendee engagement. This game-changer is in its infancy, but varied AI-driven applications are emerging and being tested.

A speaker in an environmental friendly event. Illustratiuon

3.Environmentally Friendly Events: As climate crisis awareness deepens, the trend of green events grows. Disposable utensils, digital signage instead of physical, and buying local products are just the tip of the iceberg. A key consideration nowadays is the mode of transport to events; think about the carbon footprint when most attendees fly in. Solutions? Promote public transportation over private cars

A diverse audience in an event. illustration

4. . Diversity & Inclusion: Today's events are more than just gatherings; they're platforms. A diverse line-up of speakers and topics ensures every voice is heard, reflecting the local and global audience. This doesn't just enrich content; it's a bold statement of inclusivity and innovation, enhancing brand reputation. In the event world, diversity isn't just a trend—it's a necessity.

Participants wearing VR glasses

5.Immersive Experiences: Virtual Reality (VR) and Augmented Reality (AR) as well as immersive spaces are finding their way into corporate events, offering riveting interactive experiences. Think of virtual site tours or product launches enhanced with AR, like the ones showcased in Facebook's Oculus events, increasing engagement and creating unforgettable moments.

In our fast-paced world, the events industry is always evolving. Embracing these contemporary trends can make the difference. At Pyramid, we're at the forefront, ensuring that every event we create is not just another event, but a memorable experience. Until next time, keep innovating!

*Generated partially by AI


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